Manage Tire What to Emphasize and Avoid With Search Engine Optimization Strategies

The concept of trial and error seems tailor-made for the contemporary world of how to improve search engine optimization (SEO). With this adventurous spirit, the initial emphasis is traditionally on a rapid-fire testing of what works and what does not work in achieving winning internet marketing strategies. However, at some point the emphasis needs to switch to a focus on emphasizing what is working and avoiding whatever is not working. But this is frequently easier said than done as efforts to avoid marginal and unsuccessful content marketing strategies can involve internal politics and resistance to change.5 Search Engine Optimization Tactics to AvoidPerhaps because the effort to avoid certain SEO strategies can be more difficult than choosing what to emphasize in search engine optimization efforts, the starting point in this overview is a short list of what to avoid:

Overly promotional content

Non-original content (aka duplicate content and article spinning)

Excessive affiliate marketing

Link saturation (aka too many links and blog networks)

Stolen and copied content

One of the primary goals of any search optimization strategy is to obtain more business exposure, but unsound content marketing can actually have the reverse impact. For example, Google and other search engines have constantly struggled with how to address issues such as the five just noted. At the most extreme, websites can be deindexed entirely (and swiftly) by violating sound SEO principles – a private blog network known as Build My Rank was eliminated from the Google search index in 2012 and within a day or so, the company ceased its business operations. This enforcement action not only impacted BuildMyRank but also customers that had used the site to publish content and obtain backlinks.


One of the most perverse examples of non-original content is exhibited by articles and images that are copied and pasted from the original publishing website and placed on another site without any credit whatsoever to the original author. While this is a problem for the original authors and various article directories that unwittingly become the second (or 99th) place some articles appear, it is also a challenge for prospective customers who have little choice but to be perplexed by the mixed messages of duplicate content appearing in multiple locations with names of different authors attached to the article. For example, shortly after this article initially appears here, it is highly likely that it will be improperly published on one or more additional websites without any attribution to the original author or article directory.3 SEO Tactics to EmphasizeOn a positive note, some approaches to SEO deserve to be emphasized, and here is a short list of three candidates to consider:

Presentations on SlideShare

Images that are unique (such as customized textual images)

Content that is unique

This is intentionally a shorter list with the thought that it might be easier to implement. Some content marketing strategies such as white papers can illustrate all three concepts. A white paper is a longer and more advanced treatment of a subject and is usually designed with a specialized audience in mind.


SlideShare presentations, YouTube videos and textual images can often help communicate to a time-sensitive audience that prefers visual communication techniques over reading several thousand words. In a variation of The Customer Is Always Right, discerning business managers and owners must never lose sight of what prospective customers need and want.Final Words about Content MarketingWith technological change in the background, what works today might not work as well tomorrow (or next year). This overview is designed to be a starting point rather than a finish line for internet marketing strategies.

Why Is the Blockchain Technology Important?

Let’s say that a new technology is developed that could allow many parties to transact a real estate deal. The parties get together and complete the details about timing, special circumstances and financing. How will these parties know they can trust each other? They would have to verify their agreement with third parties – banks, legal teams, government registration and so on. This brings them back to square one in terms of using the technology to save costs.

In the next stage, the third parties are now invited to join the real estate deal and provide their input while the transaction is being created in real time. This reduces the role of the middleman significantly. If the deal is this transparent, the middleman can even be eliminated in some cases. The lawyers are there to prevent miscommunication and lawsuits. If the terms are disclosed upfront, these risks are greatly reduced. If the financing arrangements are secured upfront, it will be known in advance that the deal will be paid for and the parties will honour their payments. This brings us to the last stage of the example. If the terms of the deal and the arrangements have been completed, how will the deal be paid for? The unit of measure would be a currency issued by a central bank, which means dealing with the banks once again. Should this happen, the banks would not allow these deals to be completed without some sort of due diligence on their end and this would imply costs and delays. Is the technology that useful in creating efficiency up to this point? It is not likely.

What is the solution? Create a digital currency that is not only just as transparent as the deal itself, but is in fact part of the terms of the deal. If this currency is interchangeable with currencies issued by central banks, the only requirement remaining is to convert the digital currency into a well-known currency like the Canadian dollar or the U.S. dollar which can be done at any time.

The technology being alluded to in the example is the blockchain technology. Trade is the backbone of the economy. A key reason why money exists is for the purpose of trade. Trade constitutes a large percentage of activity, production and taxes for various regions. Any savings in this area that can be applied across the world would be very significant. As an example, look at the idea of free trade. Prior to free trade, countries would import and export with other countries, but they had a tax system that would tax imports to restrict the effect that foreign goods had on the local country. After free trade, these taxes were eliminated and many more goods were produced. Even a small change in trade rules had a large effect on the world’s commerce. The word trade can be broken down into more specific areas like shipping, real estate, import/export and infrastructure and it is more obvious how lucrative the blockchain is if it can save even a small percentage of costs in these areas.